39 types of content that we can't get enough of
If you ever feel like your creativity tank is running on empty, you aren’t alone! As content creators, sometimes we’re exploding with new ideas, while other times our mind feels totally blank. We don’t feel inspired and we have no idea when the next great idea is going to pop into our head.
Overcoming creator’s block
When you hit a creativity block, there are a few ways to go about getting through it. One thing you can do is resurface old top-performing content. That’s an easy way to spark some engagement using material that you know will resonate with your audience. You can also post a new version of something or idea that you’ve shared in the past. Maybe you take a concept or quote from a video and turn it into a shareable graphic. Or use several posts around a similar topic to create a new video. Bottom line, there are always ways to resurface previously used ideas/concepts/topics by creating a new piece of content in a different format.
Think about what makes great content great
Another way to get the creative brain cells moving again is to think about what makes great content great. What types of content do people love and why? What sparks engagement and brings people together in online communities? When we think about content that universally resonates with people, it’s content that:
We always want more of
We want to share with others
We don’t forget
We always come back to
As creators, this is the type of content we must create and share if we want to influence, inspire, teach, compel and empower those with whom we have the power to connect.
When you stop to remember why you do what you do — and why people care about it — you’ll start to think about your message in new ways and how you can creatively share that message with your fans.
There are a lot of reasons why content has the power to move people — to connect with them emotionally and/or get them to think about something new or in a different way.
So to help you get the brain waves flowing, here are some types of content to think about as you search for your next great idea.
People crave content that…
Makes us laugh or smile
Tells a story
Inspires us to be better
Encourages us to stay true to ourselves
Makes us cry (tears of joy or sadness)
Empowers us to change
Shows us we’re not alone
Takes us on a journey
Surprises us
Is creative
Makes us feel like part of a group or community
Teaches us something
Makes us think about something in a new way
Makes us nostalgic
Inspires us to act
Reminds us to not give up
Shows us the power of the underdog
Reveals a secret
Changes our mind about something
Gives us a new take on something mundane or common
Challenges our assumptions
Confirms our assumptions
Informs us about the world
Inspires us to be strong
Reminds us that we’re enough
Reminds us that life is short
Reminds us that our dreams can come to
Shows us that we can change
Makes us question our beliefs
Reminds us of our beliefs
Encourages us to take risks
Sparks curiosity
Reminds us to take care of our mental health
Reminds us how precious our loved ones are
Makes us want to do more good
Motivates us
Feels personal
Reminds us to take care of our bodies
Makes us want to learn more
These are just some of the types of content that people crave. Take a moment to think about why you started to create content in the first place and then consider the factors on this list and how you can start to reshape your message to the world.
